‘Elm Essentials’ logo a steady reminder of how we do business

In the last couple of newsletters, Bob Bacon has outlined the “Elm Essentials,” a set of values everyone in the company will be held to — from the top, down — to maintain the outstanding culture at Elm. These values aren’t anything new to Elm, but we wanted to sharpen the focus and have a steady reminder of how we’ve always done business with each of these Elm Essentials.

Last month, Bob wrote:

The next generation of leaders are already evolving in our organization and the slow process of shifting ownership has begun. The company will be guided into the future by a board of directors that will measure leadership by their behavior and alignment with the principles of safety, service, integrity and their ability to evolve the company. When I suddenly became the majority owner in 2000, my goal was to “not mess it up,” and I’m still at that place. I have great confidence in our leadership team to uphold the Elm Essentials of Safety, Service, Integrity and Evolution.

Here’s how Essentials are defined:

Safety: Above and beyond without compromise.

Service: Valued, skillful quality.

Integrity: Ethically responsible and trustworthy.

Evolution: Proactive learning and innovation.

We’re excited to share with you the Elm Essential logo that — much like our “Safety to the Next Level” design — you’ll soon be seeing on Elm clothing, around Elm office locations, on vehicles and more: